Pricing · Lead-based & honest about it
How many leads do you want the team to work?
Priced on the leads you put the agents on. Drag the slider — we'll point at the right plan and show what it pays back.
Your monthly lead volume
50
leads / month
You're a
Starter plan
$499 / mo · Up to 50 leads / mo
50
100
175
250
Plan cost
$499/mo
flat monthly
Est. closed deals
4/mo
at ~12% rehash close-rate
Recovered revenue
$48,000/mo
at $12,000 avg ticket
ROI
95×
return on platform fee
Rehash my lost dealsEmail me this quote
Numbers based on industry-typical roofing/HVAC/window ticket sizes. We'll tune to yours during onboarding. Prices exclude applicable sales tax.
No setup fees on Pro & belowMonth-to-monthROI tracked in-app
Included on every plan
The whole product. Starter to Enterprise.
The rehash follow-up engine
- AI voice calls to no-sale appointments — about 1 in 5 follow-up touches (Voice+ lifts it to half)
- Two-way SMS + email follow-up cadences
- Relentless cross-channel escalation — text → call → email, every attempt, until they answer
- Speed-to-lead — first outreach within a minute of the lead landing
- Differentiated 90-day post-appointment follow-up
- The Hero overcomes objections — closes the deal or books the second sit
- Autonomous closing tools — tier-switch, financing scenarios, competitor-quote capture
- Above-cap decisions escalate to a manager — bounded by your spend caps
- Books and confirms new in-home appointments automatically
- Tokenized links — inspection summary, payment calculator, warranty comparison
- Live handoff to your manager the moment a human is needed
- Sale-made tracks — install prep, referrals, reviews, alternate products
Appointment setting (purchased leads)
- Works purchased aggregator leads — Angi, HomeAdvisor, Modernize, and the rest
- Qualifies, overcomes objections, and books the in-home sit-down
- Hands the kept appointment to the confirmation cadence — no gap, no cold lead
- Setter worklist — every working lead, with its outcome, on one screen
Estimates & signing
- Build and send polished, branded estimates
- ESIGN/UETA type-to-sign — customers sign in-platform, full audit trail
- Editable clause library — TX 3-day rescission, mechanic's lien, ESIGN consent
- Financing offer library — add the plans your customer qualified for
- Change orders on signed agreements, with re-generated PDF
- "Mark as signed externally" for DocuSign or paper deals
Compliance, built in
- Real-time TCPA consent capture + DNC scrub before every contact
- AI voice disclosure per the FCC ruling
- Local-time-window enforcement — no contact before 8am or after 9pm
- A2P 10DLC registration help
- Full audit trail on every contact and every override
Visibility & control
- Manager dashboard with live AI conversation view
- Recordings + transcripts of every AI call
- Read-only agent brain viewer — the exact playbook each agent follows
- Capability toggles — flip any agent ability on or off per company
- Conversation case files — every autonomous move on a timeline
- Competitive-intel dashboard — who you're losing to, and at what price
- Pipeline and rep performance attribution
- Rehash performance analytics — recovered deals, close-rate uplift
- Per-company config — business hours, approvals, branding
Compare all plans
Same product on every plan. Promise.
Every feature on every plan — volume, seats, and how much we hold your hand are the only differences. The one paid add-on is Voice+: every plan already lets the Hero call, and Voice+ lets it call more (live calls are the priciest channel, so we meter them). More on that just below.
Starter
$499
/mo
Up to 50 leads / mo
$9.98 / lead
Voice+ +$249/mo · up to half the follow-up by phone
Monthly rehash leadsUp to 50
Team seats (incl. manager)3
Onboarding & script reviewSelf-serve
SupportHelp center + email
Pro
★ Most popular
$799
/mo
51–100 leads / mo
$7.99 / lead
Voice+ +$399/mo · up to half the follow-up by phone
Monthly rehash leads51–100
Team seats (incl. manager)10
Onboarding & script reviewGuided (2 sessions)
SupportHelp center + email
Scale
$1,199
/mo
101–175 leads / mo
$6.85 / lead
Voice+ +$599/mo · up to half the follow-up by phone
Monthly rehash leads101–175
Team seats (incl. manager)20
Onboarding & script reviewWhite-glove
SupportDedicated Customer Success
Enterprise
$1,699
/mo
176–250 leads / mo
$6.80 / lead
Voice+ +$849/mo · up to half the follow-up by phone
Monthly rehash leads176–250
Team seats (incl. manager)Unlimited
Onboarding & script reviewWhite-glove + on-site
SupportCSM + Slack + 99.95% SLA
What changes between plans
Only three things. Everything else is included.
Pro
★ Most popular
$799
/mo
51–100 leads / mo
$7.99 / lead
Voice+ +$399/mo · up to half by phone
Choose Pro →Enterprise
$1,699
/mo
176–250 leads / mo
$6.80 / lead
Voice+ +$849/mo · up to half by phone
Choose Enterprise →Monthly rehash leads
Up to 50
51–100
101–175
176–250
Team seats (incl. manager)
3
10
20
Unlimited
Onboarding & script review
Self-serve
Guided (2 sessions)
White-glove
White-glove + on-site
Support
Help center + email
Help center + email
Dedicated Customer Success
CSM + Slack + 99.95% SLA
★ Note 1 — Leads
A "lead" is one prospect uploaded into the rehash queue. Re-engagement across calls, SMS, and email counts as one lead, not three.★ Note 2 — Overages
Exceed your plan and we keep working leads. Overage rate: $9.98 / $7.99 / $6.85 / $6.80 per lead, plan-matched. Or move up for next month.★ Note 3 — Annual
15% off annual, billed up front. Move down a plan at renewal any year, no questions. Enterprise is contracted separately.Running more than 250 rehash leads a month? Let's build you something custom →
The one paid add-on
Want the Hero on the phone more? Add Voice+.
Live AI phone calls cost real money per minute — far more than a text or an email — and they're our most persuasive channel. So it's the one thing we meter. Everything else in the product is included, no limits.
On every plan, about 1 in every 5 of the Hero's follow-up touches can be a live call. Voice+ lifts that to up to half — for the Hero who wins on the phone.
It buys more phone, not more features — every feature is already on every plan.
Starter+$249/mo
Pro+$399/mo
Scale+$599/mo
Enterprise+$849/mo
Every plan · base
With Voice+
Live AI call
Text or email
What the math looks like in the wild
Modeled on a ~70% no-sale rate and an 8–22% rehash recovery at a $12k average ticket. We show the conservative end — your mileage varies by trade, ticket, and follow-up window.
Pro · $799/mo
$72k
recovered pipeline
6 rehashed deals in month one — about 9% of 70 worked leads, at a $12k ticket.
— Roofing co · Tulsa
Scale · $1,199/mo
$156k
recovered pipeline
13 second appointments closed across three crews. CSM tuned scripts weekly.
— Window installer · Phoenix
Enterprise
$780k
recovered pipeline
Recovered across every location last quarter, with Voice+ running hard.
— HVAC regional · Carolinas
FAQ
Questions you'd ask before signing.
No. Every plan — Starter to Enterprise — includes the entire product: the full rehash follow-up engine (voice, SMS, email), estimates and in-platform signing, and all the compliance built in. Plans differ only by how many leads we work each month, how many seats you get, and how hands-on the onboarding and support are.
Live AI phone calls are the most expensive thing we do — far pricier than texts or email — and the most persuasive. So it's the one thing we meter. On every plan, about 1 in every 5 of the Hero's follow-up touches can be a live call (the rest are SMS and email), which keeps the platform fast and the price honest. If you want the Hero leaning hard on the phone, Voice+ lifts that to up to half your follow-up — a flat +50% of your plan (Starter +$249, Pro +$399, Scale +$599, Enterprise +$849/mo). It's the only paid add-on, and it buys more phone, not more features — every feature is already included on every plan.
Any prospect you push into the Hero's queue for follow-up — typically an in-home appointment that ended without a signed agreement. Re-engaging the same prospect across calls, texts, and emails counts as one lead, not three. You only burn a lead when you upload a new one.
Nothing breaks. We keep working every lead. We'll flag it in your dashboard and the next month you can move up a plan or pay a small per-lead overage ($7–$10 depending on your plan). No surprise bills, no sudden lockouts mid-deal.
No setup fee on Starter, Pro, or Scale. Month-to-month. Enterprise contracts are annual with a one-time onboarding investment that depends on scope — typically recouped inside the first quarter.
Up or down, any time, prorated to the day. Most teams start on Pro, drop to Starter during a slow season, then jump to Scale when they bring on a second crew. You never lose features by moving down — only volume, seats, and support change.
We can. On Scale and Enterprise we'll discuss a hybrid: lower platform fee + a single-digit percentage of revenue from rehashes we close. We only suggest it when your average ticket and close rate make it cheaper for you.
We track ROI with you inside the app from day one — recovered deals, close-rate lift, the works — so you're watching it work on your own numbers, not guessing. If the math isn't there, tell us and we'll tune the campaign until it is.
Done reading?
Let's get you set up.
90-minute onboarding. Hero is in your queue the same afternoon.