Close the deals your reps couldn't.

Turn:
"I need to think about it."
Into:
"When can you start?"

The 90-day post-appointment AI rehash department — delivered as software — for in-home home improvement contractors.

The problem

70% of homeowners don't buy on the first visit. Most go to whoever follows up.

First-visit close rate in home improvement sits at 30–40% even for top performers. The other 60–70% are the largest pipeline in the business — and most contractors have no systematic way to work it.

Reps follow up once or twice and move on. Generic drip sequences fire time-based messages with no idea what was said at the kitchen table. The four-decade industry truism "be-backs don't come back" persists because nobody has built the system to make them.

70%
Don't buy on the first visit
Builder Prime
50%
Eventually buy within a year
Builder Prime
$1M+
Walks away from a typical mid-sized contractor each year
Builder Prime · Beattie
14×
Median ROI on a real rehash program over 12 months
gFour Marketing
Watch a be-back come back

Five minutes after the rep leaves. Five days until the deal closes.

The objection gets tagged. The right conversation starts. The rep gets paged when the homeowner's ready to talk Saturday. This is one real sub-sequence from Track 04.

RehashHero · AI rehash for Roofs-N-More
Be-back · multiple-quotes
Day 0 · 2 hours after the appointment
AI · Track 04
Hi Karen — thanks for having Marcus out today. Quick recap with your inspection photos + the warranty side-by-side you asked about: rh.app/r/k8m2x
Got two other quotes — both lower 🤔
Day 1 · 9:42 am
Totally normal — most folks get three. The thing to watch is who's putting it on. Marcus's crew has averaged 7 years with us; the cheap quotes usually subcontract. Want me to pull the warranty transferability comparison?
Yeah send that
Day 5 · 4:18 pm
Husband wants to talk Saturday morning. Can Marcus come back?
AI stops. Marcus paged with full thread context.
What we built

The rehash department. As software.

RehashHero is the layer that runs between the in-home appointment and the signed contract — outcome-aware, two-way conversational AI that knows specifically why each deal didn't close and runs a completely different conversation based on that reason.

Not coaching. Not generic drip. Not appointment booking. It's the conversational follow-up that historically required a dedicated rehash department. Owned by the AI, watched by the manager, handed back to the rep at the exact moment a deal ripens.

Step 01
Tag the outcome.
Rep tags the appointment before leaving the driveway. One screen. One minute. Captures the specific objection, who was there, what was shown, what was offered.
Step 02
Pick the conversation.
Five differentiated tracks — absent DM, multiple-quotes, be-back, financing, plus optional pre-appointment. Sequences run in parallel when multiple conditions apply.
Step 03
Work the lead.
Two-way SMS, outbound voice, tokenized links to the homeowner's exact numbers. AI reads each reply, responds in seconds, never sounds like AI.
Step 04
Hand back warm.
When buying signals peak, AI stops and pages the rep with the full conversation context. The rep closes a warm deal. Manager sees it all live.
The five tracks

Different stalls. Different conversations.

Most "AI follow-up" is one set of messages with names swapped in. We run five completely different conversation strategies depending on what actually happened at the appointment.

The 90-day rehash window Day 0 · appointment ends → Day 90 · sequence dispositions
Day 0
Day 14
Day 30
Day 60
Day 90
Absent decision-makerTrack 02
Multiple-quotesTrack 03
Be-back nurtureTrack 04
Financing conversationsTrack 05
Install prep + referralSigned-appt addon
Unsigned-rehash · 90-day window Signed-appointment addon · runs after close Touch fires (SMS + AI voice mixed)
Track 01 · Hybrid · Pre-appointment
Pre-appointment discovery
"Just send someone over." → Rep walks in already knowing the homeowner's motivation, decision dynamic, and prior quotes.
AI voice the night before the appointment, when the rep pre-schedules. Surfaces motivation, decision dynamic, prior quotes, stated priorities. Output: rep profile delivered before the rep arrives.
Track 02 · Unsigned-rehash
Absent decision-maker
"Talk to my husband first." → "We're ready to move forward."
Within minutes of the rep leaving, AI reaches the absent spouse with a personalized summary — inspection photos, warranty terms, monthly payment — designed to be reviewed independently. Output: fresh conversation with the actual decision-maker.
Track 03 · Unsigned-rehash
Multiple-quotes window
"Get a few quotes." → "When can you start?"
Inoculation content within hours, ongoing presence through the evaluation, voice call timed to just after the homeowner's last competitor appointment. Output: RehashHero becomes the standard every competitor is measured against.
Track 04 · Unsigned-rehash
Be-back nurture
"I said I'd call you." → "Got a Saturday open for the install?"
Differentiated sub-sequences by tagged objection, behavior-triggered escalations, full 90-day window. Output: human alert fires when engagement signals peak.
Track 05 · Unsigned-rehash
Financing conversations
"My credit's not great." → "Soft pull — no score impact."
Every financing objection handled with specificity a rep under time pressure can't sustain. Liquidity reframes, same-as-cash math, real APR numbers, accountant-ready one-pagers. Output: financing presented as primary offer, not last resort.
Signed-appointment addon
Install prep + referral ask
"Wait, when does the crew show up?" → 3-touch install prep · post-install referral ask.
Once a deal closes, a separate set of sequences runs through install. Day-before prep, day-of start, completion walkthrough, post-install referral ask with the contractor's incentive amount baked in. AI handles factual replies; operational asks escalate to the manager.
The campaign system

The objection becomes the brand.

Every conversation we run is a transformation pair. The same structure carries the brand across every surface — landing page, ads, decks, trade-show booths, hold-the-pen moments at the kitchen table.

"I need to think about it."
→
"When can you start?"
"Talk to my husband first."
→
"We're ready to move forward."
"Save up for next year."
→
"Let's get this scheduled."
"We went with someone else."
→
"They haven't signed yet — we'll wait."
"Stop contacting me."
→
"…actually, one more question."
"Be-backs don't come back."
→
"This one did."
Foundational, not deferred

Compliance built into the bones.

One bad TCPA suit damages every customer on the platform. Compliance is foundational from day one — not a Phase 2 retrofit.

TCPA
Consent captured at lead opt-in.
Timestamp, IP, exact opt-in language, scope covering autodialer + AI voice + SMS + prerecorded.
A2P 10DLC
Registered per contractor.
Brand ID + campaign ID stored per company. Twilio compliance enforced at the platform level, not the customer level.
DNC
Checked before every outbound.
Federal + state + internal + customer-requested. Cached, refreshed, audit-logged.
FCC 2024
AI disclosure built in.
Per the February 2024 ruling on artificial voice. Disclosure surfaces automatically in voice conversations.
Stop-language
Opt-out, not just "STOP."
"Please stop," "unsubscribe," "no more texts" — all detected. revoke_consent AI tool fires automatically.
Time windows
Homeowner's local time.
No contact before 8 am or after 9 pm local. Property timezone cached as IANA name. No exceptions.
The bet

Be-backs do come back.
When you have the system.

Three categories own the in-home space — coaching, lead-to-appointment, quoting. None of them run the conversation after the rep leaves. That's the gap. We're taking it.

Built by an in-home sales pro · Proven on Roofs N More, Houston · Sold to contractors who don't have time for tech that doesn't work.